24th January 2011

Appraiser Marketing System – Get Lawyer and Attorney Work

posted in Appraiser Marketing |

Hope you are having a great week!

I know I have been giving you a lot of information lately, but if you really need business, these techniques will definitely help.

The key is to DO IT! Don’t plan on doing it, don’t get ready to do it, just do it.

If you can’t do it yourself, pay someone to do it for you. All of these techniques will pay off for years to come, but you won’t get there unless you START TODAY!

I would print each of the emails I send you, where it requires a specific action to work and commit to getting it done within 2 days. That should give you plenty of time.

For example, some of the work I get are from lawyers and attorneys that have included me on a list that they give to their clients when they need an appraisal. This is excellent work and if there is any chance you have to go to court, just set a reasonable rate (I quote $250 an hour) and if you are not already certified an Expert Witness, you will be after your first time appearing in court. Then you can add Expert Witness to your list of qualifications. That always looks nice!

So, do this right now after you print the email out.

1. Go to Google and search for [your city name] + bankruptcy attorney or bankruptcy lawyer – write down the top 5 results, if you want more, go ahead and get 10
2. Search for [city name] + divorce attorney or divorce lawyer and get as many as you would like
3. Seach for [city name] + estate attorney or estate lawyer
4. Put the names in some type of document, I prefer excel and I put all the contact information to include names, phone number and complete address
5. Call each of the numbers and find out who you could speak with to offer your services and possibly get on a list of approved appraisers that are referred to clients.
6. Follow up by mailing them a business card, a follow up letter and any marketing materials if you have any. Otherwise stopping at their locations while you are out doing appraisals always seems to work the best to get more of these types of clients.

You can make notes on your list of when you made initial contact, what was the result and when you mailed your marketing materials or stopped by their office. Write down names of the people you spoke with so you can follow up in the future.

Give this a try! If you are nervous and are already thinking of hesitating or making excuses, pick the area you have the most experience with. Most likely all of you have done appraisals needed for estate purposes, divorce or bankruptcy, but one might be easier for you to talk about.

Pick the one you are most comfortable with and get 5 names and numbers. Call and let them know all about your services and experience. Once you get the hang of this, you will open many doors and they will call you first because you are the only appraiser that called them for business. They will be impressed.

Let me know how it goes! I would love to get your feedback if you have been implementing any changes in your appraisal business. Please let me know how your business is doing, maybe I can help!

Leave any comments with your feedback or questions below.

Until next time! Happy Appraising!

Bryan Knowlton
Appraiser Income

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