The two effective and successful marketing tools which are introduced in the year 2010 that the Real Estate Appraisers can enjoy the benefit of are Video Marketing and Becoming Trust Agent for Your Local Housing Market! Video Marketing has been quite effective and has shown positive results on almost all the businesses. It has created a great impact on the people. For instance, the “United Breaks Guitars” video was viewed for 6,987,422 till date. Most of the locals are searching for a reliable “Trust Agent” who will help them know about the changing housing market conditions as it is the largest part of your investments. Moreover, they find video much interesting.