10th January 2011

Real Estate Appraiser – Video Marketing As a Local Trust Agent

posted in Appraiser News |

The two effective and successful marketing tools which are introduced in the year 2010 that the Real Estate Appraisers can enjoy the benefit of are Video Marketing and Becoming Trust Agent for Your Local Housing Market! Video Marketing has been quite effective and has shown positive results on almost all the businesses. It has created a great impact on the people. For instance, the “United Breaks Guitars” video was viewed for 6,987,422 till date. Most of the locals are searching for a reliable “Trust Agent” who will help them know about the changing housing market conditions as it is the largest part of your investments. Moreover, they find video much interesting.

Benefits of using video marketing:

The people who view the video know and understand you better as they are able to see you and eventually trust you before they ask for your services. They also consider you as a sensible local expert who can answer all their queries. Not only this, you are treated as the best evaluator. Also you provide all the essential information to attract target audience and you succeed in doing so as you are the real human like any normal person thereby eliminating the image of a dull, irritable appraiser when they watch your video.

Benefits of becoming a local appraiser trust agent:

In the year 2009, Chris Brogan and Julien Smith introduced “Trust Agents: Using The Web To Build Influence, Improve Reputation, And Earn Trust”! This revealed that it used to take several years to build the trust between the business and its clients. But now, the appraiser can build trust among its local and national customers in comparatively quite lesser time by simply posting a single blog along with market reviews and effective video of yours as an appraiser. Also by writing enticing content and dependable services which are other key factors for building trust in the relationship between the appraiser and the clients.

When you become a trust agent, you need to put in sincere efforts by offering valuable services and not just by promoting your business all the time. It is always best to offer reliable and unparalleled value to your clients and by doing so you will surely be asked for your services and you and your company will create an everlasting impact on them.

If you are an appraiser and new to video marketing, you will soon realize that it is easy and cheap. Actually, if you have some knowledge, you can start video marketing without investing anything, moreover, you do not have to run here and there to create videos as per the specifications laid down by Fannie Mae 1004 MC (Market Conditions) studies. After this, you need a pocket camcorder that costs around $100 to $180 which has pre-installed video editing software. This helps you to make quick and simple web videos which can be uploaded to your appraiser video blog.

Become Creative With Appraiser Video Marketing:

In order to create an impact on the viewers, these few points will help you create effective and influencing appraiser videos. Harris County Housing Stats Fourth Quarter 2009. Seattle Washington Appraiser Video From The Field. Houston Texas Appraiser Video Of The Week. Top 10 Most Memorable Dallas Texas Appraisal Assignments Of 2009. Top 10 Atlanta Georgia Subdivisions With The Most Home Sales. A day in the life of a Your Town real estate appraiser. Now you need to think about making videos for Pre-Listings, Estate Settlements and Divorce Appraisal Services. For the Pre-Listing Appraisal services, you can earn some extra income by uploading an effective online video for all who wish to sell by owner. Generate extra revenue by adding extra syndication! Or just use Video Marketing and attract your target customers to use your appraisal services by beating your competitors!

Bill Cobb is and has been a residential appraiser in the Louisiana Market for 18 years. Bill operates his own local appraiser blog as well as the national Real Estate Appraiser Tips blog. Bill builds Self Hosted WordPress Appraiser Video Blogs With Google Optimization And Incorporates The Big 3 In Social Media With The Setup. Find out more at http://www.appraisersblogsample.info/. Bill also teaches Appraiser Video Marketing techniques at http://www.appraiservideomarketing.com/.

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