1st February 2018

How does your website rank?

Hey Everyone! Hope you are having a great 2018 so far. I was going to start off the year with an article about Yelp and why it is so important to your business, but I thought I better start off with a short post on appraiser websites and why they are so important.

Think of your website as the central hub for your marketing efforts, everything you do to market your appraisal services on the internet should link back to your website to help it show up in organic listings in the search engines and on mobile devices.

There are thousands of places to get websites built these days and I have to make the assumption that you already have a website if you are trying to get non-lender work. If not, check out the Appraiser’s club for information on the websites we build and host for real estate appraisers.

Recently an appraiser told me about their relatively new website that they had built for them and they were not sure if they were getting any potential customers to their page.

One of the first things you want to determine is the number of people that contact you after they visit your website. Even if your website is getting visits, it is worthless unless people are taking the next step to contact you.

Make sure your contact information is placed throughout the website and that you have a mobile version of your website as well. That is a good starting point.

The next step you will probably want to take is to get some good analytics added to your website so you can see where that traffic is coming from, and if it is from the search engines, what keywords they are using to find your website.

You should be ranking for appraisal related terms as well as city or county specific terms within your primary market. You can do a quick search to see if your website is showing up and to gauge your competition by going to google/yelp/bing and search for terms like:

[cityname] appraiser

[cityname] appraisal

You can also just leave off the [cityname] and see if you show up for

real estate appraiser

home appraiser

and terms like that. That should give you a good idea of how you are showing up as well as your competition.

You can have thousands of visits a month, but if they are finding your website because you are ranking for the wrong terms (funny cat at appraisal, real estate for sale, etc….), then that traffic is pretty worthless to your appraisal business.

You want to determine your keywords as soon as possible, usually prior to building a website, but you can also make changes to your website to help the search engines and other websites determine it is actually an appraiser website.

So optimize your website for those primary keywords and use those keywords in your social profiles, throughout your websites, in your blog posts if your blog, when creating videos and in all of your marketing efforts.

I like to use google analytics to track my traffic.

Most likely if your website is showing on the first page of google, you are top ranking on all the other search engines.

The most important thing you should focus on this year will be your local search profiles. After you have your website online you should definitely focus on Yelp, Google My Business and Facebook. My next article will focus on why Yelp is so important to your business and how to claim your listing.

If you would like more information on optimizing your website, or getting a free optimized website by being a member of the Appraiser’s Club, please visit http://appraisersclub.com for more information and to attend one of our free webinars!

I hope you found this helpful!!

Bryan

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25th January 2018

Beige Book Released – January 17, 2018 – Summary of Commentary on Current Economic Conditions by Federal Reserve District,

This report was prepared at the Federal Reserve Bank of Atlanta based on information collected on or before January 8, 2018. This document summarizes comments received from contacts outside the Federal Reserve System and is not a commentary on the views of Federal Reserve officials.

Overall Economic Activity
Reports from the 12 Federal Reserve Districts indicated that the economy continued to expand from late November through the end of the year, with 11 Districts reporting modest to moderate gains and Dallas recording a robust increase. The outlook for 2018 remains optimistic for a majority of contacts across the country. Most Districts reported that non-auto retail sales expanded since the last report and that auto sales were mixed. Some retailers highlighted that holiday sales were higher than expected. Residential real estate activity remained constrained across the country. Most Districts reported little growth in home sales due to limited housing inventory. Nonresidential activity continued to experience slight growth. Most manufacturers reported modest growth in overall business conditions. Reports indicated that some manufacturers increased capital expenditures over the reporting period. Most reporting Districts noted continued growth in transportation activity. Loan volumes in many Districts were steady. Among reporting Districts, agricultural conditions were mixed and energy contacts described a slight uptick in activity.

…continue reading the rest of this post: Beige Book Released – January 17, 2018 – Summary of Commentary on Current Economic Conditions by Federal Reserve District,

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24th January 2018

Want to get some new clients in 2018?

Well then you need the 2018 Appraisal Management Company Directory.

I took the time to rewrite most of the marketing information in the beginning of the book as well as add a bunch of AMCs that have been sending me good assignments over the past year.

You can order it here

UPDATED: JANUARY 02, 2017

I wanted to let everyone know the new 2018 AMC Directory is Available NOW

- Now With over 200 AMCs Listed
- TOP 37 on the list send me 90% of all appraisal orders
- TOP 10 on the list are my BEST clients
- Money Back Guarantee

Published by a full time Real Estate Appraiser

This is the only list that has DIRECT links to the sign up pages. You can’t get this type of information on any state website. Website information, contact email addresses and phone numbers are all provided.

2018 APPRAISAL MANAGEMENT COMPANY DIRECTORY

200+ VERIFIED Appraisal Management Companies Listed!
This book lays out all the details on how to get signed up with the appraisal management companies and information on creating top ranking websites. Order the book today and you will receive a free search engine optimized website built by internet marketing specialists. All the details are in the AMC Directory.

APPRAISAL MANAGEMENT COMPANIES BLOW – BUT YOU CAN DO WELL USING THEM

Chapters Include:
– Maximize orders with Appraisal Management Companies
– The AMC Application Process
– Links to online applications and emails
– List of Common Errors to Avoid
– Vendor Specific AMC Requirements
– Ordered by which companies that SEND ORDERS!

Bonus Chapters Included:
– Recession Proof Your Appraisal Business for the future
– Appraisal Company Marketing and how to maximize income
– Top Revenue Generating Techniques for 2016
– Maximizing Internet Orders through a top ranking website
– FHA Checklist and common errors to avoid

90% of my work come from the first 37 on my list! – Get Started Today!

Online AMC Directory Available through a membership with the
Private Appraisers Club – http://www.appraisersclub.com

posted in Appraiser News | Comments Off on Want to get some new clients in 2018?

22nd January 2018

Housing Will Continue to Gain Ground in 2018

January 09, 2018

The newly enacted tax law will create a more favorable tax climate for the business community, which should spur job and economic growth and keep single-family housing production on a gradual upward trajectory in 2018, according to economists speaking at the NAHB International Builders’ Show® in Orlando, Fla., today.

“We expect that tax reform will boost GDP growth to 2.6 percent in 2018, and this added economic activity will also bode well for housing, although there will be some transition effects in high-tax jurisdictions,” said NAHB Chief Economist Robert Dietz. “Ongoing job creation, expected wage increases and tight existing home inventory will also boost the housing market in the year ahead.”

…continue reading the rest of this post: Housing Will Continue to Gain Ground in 2018

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19th January 2018

Louisiana Real Estate Appraisers Board Seeks Dismissal of FTC Complaint

The Federal Trade Commission announced Jan. 10 that it will hear oral arguments next month on motions filed by the FTC and the Louisiana Real Estate Appraisers Board. The LREAB in November filed a motion to dismiss the complaint filed against it by the FTC, while the FTC filed motions for partial summary judgment and for opposition to the LREAB’s motion to dismiss.

…continue reading the rest of this post: Louisiana Real Estate Appraisers Board Seeks Dismissal of FTC Complaint

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18th January 2018

AG Jobs in SAINT LOUIS, MO & WASHINGTON, DC

Vacancy No.

Department

Assistant Secretary for Housing-Federal Housing Commissioner

Salary

$104,089.00 to $148,967.00

Grade

14 to 14

Perm/Temp

Permanent

FT/PT

Full-time

Open Date

1/18/2018

Close Date

1/31/2018

Job Link

Apply Online

Who may apply

Public

Locations:

WASHINGTON, DC

SAINT LOUIS, MO

…continue reading the rest of this post: AG Jobs in SAINT LOUIS, MO & WASHINGTON, DC

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18th January 2018

Get the updated 2018 AMC Directory Today

UPDATED: JANUARY 02, 2017

I wanted to let everyone know the new 2018 AMC Directory is Available NOW

- Now With over 200 AMCs Listed
- TOP 37 on the list send me 90% of all appraisal orders
- TOP 10 on the list are my BEST clients
- Money Back Guarantee

Published by a full time Real Estate Appraiser

This is the only list that has DIRECT links to the sign up pages. You can’t get this type of information on any state website. Website information, contact email addresses and phone numbers are all provided.

2018 APPRAISAL MANAGEMENT COMPANY DIRECTORY

APPRAISAL MANAGEMENT COMPANIES BLOW – BUT YOU CAN DO WELL USING THEM

90% of my work come from the first 37 on my list! – Get Started Today!

Online AMC Directory Available through a membership with the
Private Appraisers Club – http://www.appraisersclub.com

posted in Appraisal Management Companies | Comments Off on Get the updated 2018 AMC Directory Today

17th January 2018

Appraiser Job in NEW ORLEANS, LA

I got this one out a little late, sorry about that! Must apply today or tomorrow at the latest.

Appraiser Job in NEW ORLEANS, LA

Vacancy No.

Department

U.S. Army Corps of Engineers

Salary

$73,375.00 to $95,388.00

Grade

12 to 12

Perm/Temp

Permanent

FT/PT

Full-time

Open Date

1/9/2018

Close Date

1/18/2018

Job Link

Apply Online

Who may apply

Public

Locations:

NEW ORLEANS, LA

…continue reading the rest of this post: Appraiser Job in NEW ORLEANS, LA

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17th January 2018

ASA and NAIFA to Merge – Free Webinar

American Society of Appraisers – Education Update

Join Members of the ASA and NAIFA Merger Task Force in this Online Webinar

Do You Have Questions about the ASA/NAIFA Merger? We Have Your Answers. Learn More

This Webinar is FREE For Members and Non-Members

After a membership vote showing overwhelming support of the merger between ASA and NAIFA, the two organizations have reached an agreement creating one of the largest networks of U.S. professional real estate appraisers. As the effective date of July 1, 2018 quickly approaches, we are sure many questions have been raised. Members of the ASA and NAIFA Merger Task Force are hosting this online webinar, as they answer your questions on topics such as credentialing, dues, designations and chapters.

…continue reading the rest of this post: ASA and NAIFA to Merge – Free Webinar

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15th January 2018

2017 Voice of the Appraiser Report

Anyone else use boomerang with their Gmail accounts? Well this has been bouncing back to me almost every week since November.

I have meant to make a post about it because everyone doesn’t know about it. You can get it here.

A couple things I found interesting is that most of the appraisers surveyed in 2011 had typical fees of $300-400 an appraisal, that was the same number on the 2016 survey and increased to $400-500 in 2017 with almost an equal amount in the $300-400 and More than $500 responses. That is great news as we are seeing the under $300 per appraisal fees slip away. Those AMCs are a bunch of dirt bags that still try to charge under $300 an appraisal. Don’t work for them! …continue reading the rest of this post: 2017 Voice of the Appraiser Report

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